Strategies, Strategic Planning and Success Potentials

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 2 in The Strategy Planning Process, 2015, pp 7-15 from Springer

Abstract: Abstract Strategies refer—on the one hand—to strategic plans to guide the company’s future and—on the other hand—to the current strategic position. It is therefore necessary to distinguish between intended strategies and realized strategies. As intended strategies can rarely be fully implemented, they normally diverge to a greater or lesser extent from realized strategies. Additionally, in some cases, a company may knowingly or unknowingly abstain from formulating an intended strategy to guide its actions in the long-term. In this case, the realized strategy is the product of a multitude of individual decisions and is also known as an emergent strategy (see Mintzberg, 1994, pp. 23 ff.). Figure 2.1 shows the possible constellations of intended and realized strategies.

Keywords: Potential Success; Current Strategic Position; Emergent Strategy; Overriding Objective; Long-term Guidelines (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_2

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DOI: 10.1007/978-3-662-45649-1_2

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