Developing and Assessing Strategic Projects at the Business Level

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 20 in The Strategy Planning Process, 2015, pp 233-236 from Springer

Abstract: Abstract Strategic projects are one of the five categories of strategic documents (see Chap. 5 ). They constitute the link between the intentions set out in the strategy and implementation (see Project Management Institute, 2013, p. 10).

Keywords: Business Strategy; Capital Good; Customer Segment; Sales Representative; Consumer Durable (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_20

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DOI: 10.1007/978-3-662-45649-1_20

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