Developing the Functional Strategies

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 21 in The Strategy Planning Process, 2015, pp 239-246 from Springer

Abstract: Abstract “Specific functional strategies should be supporting the business-level and the corporate-level strategies” (Coulter, 2010, p. 137). Coulter’s statement clearly and concisely summarizes the importance of functional strategies from the authors’ point of view; functional strategies complement and support the two main categories of strategic plans.

Keywords: Marketing Strategy; Business Strategy; Corporate Strategy; Operation Strategy; Success Potential (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_21

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DOI: 10.1007/978-3-662-45649-1_21

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