Assessing Strategic Intentions

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 4 in The Strategy Planning Process, 2015, pp 25-31 from Springer

Abstract: Abstract As seen in Chap. 2 , the purpose of strategic planning is to construct or maintain success potentials. The building up and maintenance of success potentials always requires a long-term commitment of financial resources. From a management science perspective, this commitment can be seen as an investment. Therefore, it seems reasonable to use investment performance measures to assess possible success potentials. However, the use of these methods requires that the expenditures necessary for constructing and maintaining the success potentials and the resulting incomes can be estimated at least roughly.

Keywords: Discount Rate; Market Position; Success Potential; Strategic Intention; Concretization Level (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-662-45649-1_4

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