Strategic Documents

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 5 in The Strategy Planning Process, 2015, pp 35-40 from Springer

Abstract: Abstract In Chap. 2 , intended strategies were defined as long-term guidelines, which apply to the company as a whole and to important parts of it and which set guidelines for constructing or maintaining success potentials. These guidelines are generally done in writing and take the form of documents that serve as management tools.

Keywords: Strategic Management; Business Strategy; Mission Statement; Market Position; Corporate Strategy (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_5

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DOI: 10.1007/978-3-662-45649-1_5

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