Strategy Planning Process

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 6 in The Strategy Planning Process, 2015, pp 41-52 from Springer

Abstract: Abstract We live in a time of constant and sometimes barely predictable change. Accordingly, reliable forecasts and long-term planning are difficult. Nevertheless, the authors adopt—as explained in Sect. 2.2 —a synoptic planning logic and propose a systematic approach for the development of strategies. This position is justified as follows:

Keywords: Strategic Planning; Business Strategy; Corporate Strategy; Competitive Situation; Company Level (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_6

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DOI: 10.1007/978-3-662-45649-1_6

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