Defining the Current Strategic Businesses

Rudolf Grünig and Richard Kühn
Additional contact information
Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 7 in The Strategy Planning Process, 2015, pp 55-65 from Springer

Abstract: Abstract The definition of a company’s existing strategic businesses provides a strategic view of that company. The resulting strategic businesses represent the core elements of strategic analysis and planning. Defining the strategic businesses is therefore the first activity in the proposed process of strategic planning.

Keywords: Strategic Planning; Business Unit; Free Cash Flow; Relevant Market; Market Definition (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_7

Ordering information: This item can be ordered from
http://www.springer.com/9783662456491

DOI: 10.1007/978-3-662-45649-1_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().