Preparing the Strategy Planning Project

Rudolf Grünig and Richard Kühn
Additional contact information
Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 8 in The Strategy Planning Process, 2015, pp 67-75 from Springer

Abstract: Abstract In most companies, short and medium term plans are produced or reviewed on an annual basis. Planning guidelines or traditional practices determine at what point in the year a specific plan is developed or updated, how this work is done and who is involved in it. Because of this experience with short and medium term planning, most managers associate planning with a regularly, almost routinely occurring activity. It would be problematic to understand and manage strategic planning in this way. Decisions about markets, competitive strategies or investments in key resources are much too important to be approached in a routine manner. Strategic decisions

Keywords: Strategic Planning; Corporate Strategy; Strategy Project; Project Process; Project Organization (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-45649-1_8

Ordering information: This item can be ordered from
http://www.springer.com/9783662456491

DOI: 10.1007/978-3-662-45649-1_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().