Stakeholder Analysis and Revising the Mission Statement

Rudolf Grünig and Richard Kühn
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Rudolf Grünig: University of Fribourg
Richard Kühn: University of Bern

Chapter 9 in The Strategy Planning Process, 2015, pp 77-83 from Springer

Abstract: Abstract As stated in Chap. 2 , the purpose of future strategies is to guarantee the permanent accomplishment of overriding objectives and values. Overriding objectives and values are usually found in the mission statement. This is also the reason why Chap. 5 introduced the mission statement as a category of strategic documents according to Hofer and Schendel (1978, p. 27 ff.). “Clear vision and mission statements are needed before alternative strategies can be formulated” (David, 2011, p. 46).

Keywords: Stakeholder Analysis; Overriding Objective; Permanent Achievement; Haberberger; Future Strategic Direction (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-662-45649-1_9

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