Service Apartment Business Model Research—Take Ziroomapartment as an Example
Mingxuan Yu (),
Xiaobei Zhang and
Naiyue Zhang
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Mingxuan Yu: Renmin University of China
Xiaobei Zhang: Renmin University of China
Naiyue Zhang: Renmin University of China
Chapter Chapter 99 in Proceedings of the 19th International Symposium on Advancement of Construction Management and Real Estate, 2015, pp 1183-1194 from Springer
Abstract:
Abstract In Chinese first-tier and second-tier cities’ housing rental market, houses are in short supply, market is in disorder, housing quality and service level are low, which are major factors contributing to the situation that rent living can’t be the main living style. Against this background, there emerges chain type service apartments, aiming at the mass consumers at the mid-end market. In China, service apartment represented by Ziroomapartment will embrace a full development in future. This article starts with Ziroomapartment’s business model research, hoping to provide guide experience for companies interested in this line of business and providing government with empirical case study results for regulating the real estate market.
Keywords: Ziroomapartment; Business model; Case study (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-46994-1_99
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DOI: 10.1007/978-3-662-46994-1_99
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