Outlook: Digital Authenticity: Immersive Consumption Without Secrets

Peter Seele and Lucas Zapf
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Peter Seele: Università della Svizzera italiana
Lucas Zapf: University of Basel

Chapter 7 in Behind the Cloud, 2022, pp 185-190 from Springer

Abstract: Abstract Digital products get so close to the user that they become a more authentic part of life. The entrepreneurially exploited secret nurtures immersive consumer experiences: from car manufacturers to theme parks, all levels of perception are played on and sold. Finesse of the digital economy.

Date: 2022
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DOI: 10.1007/978-3-662-64502-4_7

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