Sponsorship Research and Evaluation

Nigel Geach ()
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Nigel Geach: Nielsen Sports UK

Chapter Kapitel 14 in Motorsport-Management, 2022, pp 351-376 from Springer

Abstract: Abstract ‘Sponsorship Research and Evaluation’ provides insight into the need for research in all marketing disciplines especially sponsorship. Bringing together the theory of research -this chapter demonstrates how these outlines are put to practical use in the marketplace. Every scenario is different but the basics are the same -good research throughout the time scale of the campaign will reap rewards for all parties.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-65698-3_14

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DOI: 10.1007/978-3-662-65698-3_14

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