 Culture Hacks—Basics and ClassificationJosef Herget () Chapter Chapter 1 in Strategic Culture Hacks, 2023, pp 1-19 from Springer Abstract: Abstract Culture Hacks are increasingly becoming an important tool for shaping corporate culture. They serve above all to perceive and become aware of, to reflect and reinforce culturally appropriate behavior. Culture Hacks can be used as strategy-oriented interventions wherever an incongruence between the desired mindset and the desired behavior can be found. On the other hand, they are increasingly used as part of so-called nudging, that is, a subtle influence on individual and collective decision-making behavior. Finally, however, they can also be used as stimulating impulses through new formats or methods to achieve a certain, desired behavior or result. In this chapter, the concept of Culture Hacks is embedded in the entire culture strategy process and the importance is worked out. The different manifestations of Culture Hacks are discussed, their dimensions in psychological, social and organizational terms clarified. Explanations of the importance of irritations for pattern breaks follow. Culture Hacks as a guerilla strategy for changing corporate culture are also discussed. The various effects of Culture Hacks and their role in the entire culture change process are finally illuminated in this chapter. Date: 2023 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-66827-6_1 Ordering information: This item can be ordered from DOI: 10.1007/978-3-662-66827-6_1 Access Statistics for this chapter More chapters in Springer Books from Springer |
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