Updating the Innovation Strategy

Daniel Huber, Heiner Kaufmann and Martin Steinmann
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Martin Steinmann: Firmament AG

Chapter Chapter 6 in Innovation Strategy, 2024, pp 99-120 from Springer

Abstract: Abstract After the innovation strategy has been applied in its initial version and has unfolded its effect in the company, the world of course continues to turn. The assumptions on which the innovation strategy was based will change and market forces do shift. This happens to some extent slowly and gradually, but sometimes the environment also changes abruptly. For these reasons, it will be necessary to update the innovation strategy over and over again.

Date: 2024
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DOI: 10.1007/978-3-662-69832-7_6

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