Classic Strategy Formation

Daniel Huber, Heiner Kaufmann and Martin Steinmann
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Martin Steinmann: Firmament AG

Chapter Chapter 7 in Innovation Strategy, 2024, pp 123-131 from Springer

Abstract: Abstract To understand what an innovation strategy actually is and what it should contain, we first have to deal with the term strategy. We find that a strategy defines the long-term goal and, derived from it, describes what a company must do to successfully move into this desired future. Crucial, indeed defining, is a mindset that prioritizes goals over the means. Our analysis of the strategy formation process shows that a strategy developed in a classic way does not sufficiently consider aspects of the future.

Date: 2024
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DOI: 10.1007/978-3-662-69832-7_7

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