Corporate Culture and Sustainability

Robert Bodenstein () and Josef Herget ()
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Robert Bodenstein: Infomanagement Unternehmensberatung
Josef Herget: Excellence Institute – Research & Solutions

Chapter Chapter 6 in Strategic Sustainability Management, 2025, pp 139-156 from Springer

Abstract: Abstract The successful introduction of sustainability into companies requires its integration with corporate culture. Without cultural acceptance, a strategic anchoring of sustainability will not succeed. Two perspectives are important in this context: how sustainability enters corporate culture and equally, how corporate culture enters sustainability—both are fundamental and only these two perspectives create a positive establishment of sustainability management. Corporate culture here does not only mean change management, but a permanent cultural change. These two concepts must be considered together. This chapter develops a step-by-step approach to linking sustainability with corporate culture and exemplifies it.

Date: 2025
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DOI: 10.1007/978-3-662-70508-7_6

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