What’s Happening in Our Brain?

Friederike Oehlerking ()
Additional contact information
Friederike Oehlerking: Lückenkrach

Chapter Chapter 3 in Convince with Data, Inspire with Stories, 2025, pp 33-45 from Springer

Abstract: Abstract A data story that aims to motivate action must formulate and visualize key messages in a way that they remain in memory. For this, we need to understand how stimuli are perceived and processed in the brain and how memory works. This chapter highlights a few important facts that help to understand how our brain works, why some things stay in our memory longer than others, and how people make decisions. The author debunks the myth of multitasking, explains how suspense promotes our focus, and identifies the three modes of transport relevant to a data story. She further explains which unconscious biases or misconceptions can influence us when we analyze data, listen to a presentation, or make decisions.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-71790-5_3

Ordering information: This item can be ordered from
http://www.springer.com/9783662717905

DOI: 10.1007/978-3-662-71790-5_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().