W

Willy Schneider and Alexander Hennig
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Willy Schneider: Duale Hochschule Baden-Württemberg
Alexander Hennig: Duale Hochschule Baden-Württemberg

A chapter in Keywords Kennzahlen für Marketing und Vertrieb, 2026, pp 539-551 from Springer

Abstract: Zusammenfassung Kap. W erläutert die Begriffe von Warenrohertrag bis Wiederkaufrate.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-662-73081-2_22

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DOI: 10.1007/978-3-662-73081-2_22

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