Reconfiguring the Fashion Business: The “YOOX” Virtual Boutique Case Study

A. Resca (aresca@luiss.it) and A. D’Atri (datri@luiss.it)
Additional contact information
A. Resca: Università LUISS – Guido Carli
A. D’Atri: Università LUISS – Guido Carli

A chapter in Interdisciplinary Aspects of Information Systems Studies, 2008, pp 155-161 from Springer

Abstract: Abstract The premise of this work is based on a belief that information technology is an important driving force not only for following new business strategies but also for contributing to the reorganization of entire business sectors. Normann’s work “Refraining Business” which has been taken as a point of reference for investigating the factors which enable these phenomena and “Yoox” virtual boutique forms the case study which is examined in this perspective. The concept of prime mover, in some sense, represents this perspective. A prime mover exploits market imperfections, takes advantage of technological breakthroughs and, above all, reconfigure a new business model mobilizing new competences, overcoming business borders and re-shuffling actors’ roles. Yoox can be considered a prime mover. Selling activity has been completely reconfigured. Undeniably, shops with their walls vanish in favor of a virtual website and local customers typical of traditional shops have been substituted by global internet web surfers. Moreover, Yoox is emerging as a provider of e-commerce platforms providing a key in hand online selling system to fashion brands and in this way the rules of the game of the fashion sector, has been, albeit marginally, modified.

Keywords: Prime Mover; Fashion Business; Local Customer; Global Brand; Fashion Brand (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-2010-2_20

Ordering information: This item can be ordered from
http://www.springer.com/9783790820102

DOI: 10.1007/978-3-7908-2010-2_20

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla (sonal.shukla@springer.com) and Springer Nature Abstracting and Indexing (indexing@springernature.com).