Information Technology, Marketing and Organizational Factor in Corporate e-banking: A Qualitative Research

D. Pettinao (pettinao@unica.it)
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D. Pettinao: Università degli Studi di Cagliari

A chapter in Information Systems: People, Organizations, Institutions, and Technologies, 2009, pp 7-14 from Springer

Abstract: Abstract The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.

Keywords: Relationship Marketing; Internet Banking; Information System Research; Bank Market; Relationship Market (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-2148-2_2

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DOI: 10.1007/978-3-7908-2148-2_2

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