Enhancing the Motivational Affordance of Human–Computer Interfaces in a Cross-Cultural Setting

C. Schneider () and J. Valacich ()
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C. Schneider: City University of Hong Kong
J. Valacich: The University of Arizona

A chapter in Information Technology and Innovation Trends in Organizations, 2011, pp 271-278 from Springer

Abstract: Abstract Increasing globalization has created tremendous opportunities and challenges for organizations and society. Organizations attempt to draw on people’s varied experience, skills, and creativity, regardless of their location; consequently, a broad range of information technologies to better support the collaboration of diverse, and increasingly distributed, sets of participants are ever more utilized. However, research on cross-cultural computer-mediated collaboration has thus far remained sparse. To this end, this research-in-progress paper reports on a study that will examine the effectiveness of modifications of a group collaboration environment’s human–computer interface on group performance, taking into consideration the effects of national culture of the group members. We will test different levels of feedback as a mechanism to increase performance in a controlled laboratory experiment with participants from the USA and East Asia, so as to examine their differential effects across cultures differing widely on the individualism/collectivism dimension. Finally, we will discuss the implications of the findings for the design of the human–computer interface for cross-cultural computer-mediated idea generation and computer-mediated collaboration in general.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-2632-6_31

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DOI: 10.1007/978-3-7908-2632-6_31

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