Open Innovation and Crowdsourcing: The Case of Mulino Bianco

Manuel Castriotta and Maria Chiara Guardo ()
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Manuel Castriotta: University of Cagliari
Maria Chiara Guardo: University of Cagliari

A chapter in Information Technology and Innovation Trends in Organizations, 2011, pp 407-414 from Springer

Abstract: Abstract In this paper, authors focus on the open innovation and crowdsourcing experience of an Italian firm the Mulino Bianco. Crowdsourcing is currently one of the most discussed keywords within the open innovation community. Crowdsourcing opens the company’s innovation funnel – the scope for screening ideas. Therefore, the firms gain more ideas for innovations. The major question for both research and business is how to find and lever the enormous potential of the collective intelligence to broaden the scope of open the R&D process.

Keywords: Innovation Process; Open Innovation; Collective Intelligence; Page View; Market Launch (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-2632-6_46

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DOI: 10.1007/978-3-7908-2632-6_46

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