Combining Exploitation and Exploration Through Crowdsourcing: The Case of Starbucks

Francesca Cabiddu (), Manuel Castriotta, Maria Chiara Guardo, Paola Floreddu and Daniela Pettinao
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Francesca Cabiddu: University of Cagliari
Manuel Castriotta: University of Cagliari
Maria Chiara Guardo: University of Cagliari
Paola Floreddu: University of Cagliari
Daniela Pettinao: University of Cagliari

A chapter in Information Systems: Crossroads for Organization, Management, Accounting and Engineering, 2012, pp 359-366 from Springer

Abstract: Abstract In this paper, we explore the concept of crowdsourcing as a driver of the ambidexterity innovations capabilities and as a strategic tool to combine exploitation and exploration strategies in the innovation generation process. In doing so, we focus on the case of Starbucks Corporation, an international coffee and coffeehouse chain considered the largest coffeehouse company in the world.

Keywords: Exploration Strategy; User Friendly Software; Area Page; Ambidextrous Organization; Warehousing Operation (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-2789-7_40

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DOI: 10.1007/978-3-7908-2789-7_40

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