German Enterprises Go to a Country They Never Really Left: Understanding Russians’ Call for Cultural Sensitiveness and Germans’ Economic Success

Ghenadie Anghel

Chapter Chapter 4 in Doomed to Internationalization and Modernization of Corporate Culture, 2012, pp 94-120 from Springer

Abstract: Abstract In accordance with the objective of this dissertation to investigate, under conditions of a globalized economy, the phenomenon of corporate cultural self-interrogation and modernization within international enterprises through the cultural profile of German subsidiaries in Russia, Chapter 4 is designed to analyze the host-country environment as a factor of socio-cultural influence. The current chapter aims to examine Russian national characteristics and the historic dimension of German-Russian cultural and economic relations in order to explain the challenges of global-local adaptation of German firms and adjustment of corporate culture within Russian subsidiaries.

Keywords: Trade Relation; German Firm; German Manager; Russian Culture; Russian People (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-3498-7_5

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DOI: 10.1007/978-3-8349-3498-7_5

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