Introduction

Matthias Krühler

Chapter 1 in Managing Business Portfolios Effectively, 2012, pp 1-9 from Springer

Abstract: Abstract Research on corporate strategy includes four primary fields (Grant, 2010; Johnson, Scholes, and Whittington, 2008; Mueller-Stewens and Brauer, 2009): (1) diversification strategies (scope and relatedness of goods and markets, economic value of diversification), (2) internationalization strategies (market-entry strategies, international alliances), (3) strategies of composing and managing different businesses under one corporation (corporate portfolio management), and (4) strategies of how to maximize the value of the corporate headquarters (the role of the center, functions, responsibilities).

Keywords: Strategic Management; Private Equity; Portfolio Management; Corporate Strategy; Parenting Strategy (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-8349-3501-4_1

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