Online Retailing in Transition – Revolution, not Evolution

Gerrit Heinemann and Christoph Schwarzl
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Gerrit Heinemann: Niederrhein University of Applied Sciences

Chapter 1 in New Online Retailing, 2010, pp 1-18 from Springer

Abstract: Abstract Online retail today is taking place at a higher level of evolution than in the initial years of e commerce. This is especially evident through the voluntary and active inclusion of customers in the sales process in the form of feedback, friend recommendations and public product ratings, as well as the cultivation of social communities and social interactions on the Internet.

Keywords: Online Shop; Online Retail; Digital Native; Online Channel; Retail Business (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6378-9_1

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DOI: 10.1007/978-3-8349-6378-9_1

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