Eight Success Factors in New Online Retailing

Gerrit Heinemann and Christoph Schwarzl
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Gerrit Heinemann: Niederrhein University of Applied Sciences

Chapter 3 in New Online Retailing, 2010, pp 92-186 from Springer

Abstract: Abstract The next step is to determine generally accepted principles that can be defined as the success factors in online commerce. Success factors are those factors whose influence makes a decisive contribution to the success of an enterprise. (Patt 1988, p. 6 ff.). Our main focus here is why and how some online sellers succeed while others falter by failing to take advantage of existing potential.

Keywords: Success Factor; Online Shop; Mass Customisation; Store Brand; Community Marketing (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-3-8349-6378-9_3

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