Best Practices in New Online Retailing

Gerrit Heinemann and Christoph Schwarzl
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Gerrit Heinemann: Niederrhein University of Applied Sciences

Chapter 4 in New Online Retailing, 2010, pp 187-209 from Springer

Abstract: Abstract Online merchants should be evaluated by which online retail format they follow. Suc cessful examples of online commerce are highly varied, depending on whether pure online retail is used or whether multi channel retail, hybrid online retail or vertical online retail are the operative forms.

Keywords: Supply Chain; Online Shop; Mass Customisation; Online Retailing; Mail Order (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-3-8349-6378-9_4

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