Risks and Benefits of New Online Retailing

Gerrit Heinemann and Christoph Schwarzl
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Gerrit Heinemann: Niederrhein University of Applied Sciences

Chapter 5 in New Online Retailing, 2010, pp 210-231 from Springer

Abstract: Abstract Especially as compared with other channels, the Internet as a method for retail sales has specific advantages and disadvantages as well as opportunities and risks. When observing the characteristics of Internet commerce, we recommend taking a two pronged view – one from the business side and the other from the customer s perspec tive. Business owners thereby avoid leaving the impression of a truncated company value chain in which, correspondingly, only one partner profits from the transaction (Passenheim 2003, p. 99). In Figure 5 1, the advantages and disadvantages of the Inter net distribution channel are illustrated from the perspective of the company.

Keywords: Distribution Channel; Customer Preference; Customer Loyalty; Mass Customisation; Online Retailing (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-3-8349-6378-9_5

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