Types of business model management

Bernd W. Wirtz

Chapter 2 in Business Model Management, 2011, pp 185-191 from Springer

Abstract: Abstract The management of business models has a considerable effect on the general development of a company. Therefore, decision-making is of great importance in the management process. In this context, different types of management can be differentiated. An important typology was presented by Mintzberg (1973) who divided the types of management into entrepreneurial mode, adaptive mode and planning mode. This division was later transferred to the context of business models.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_10

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