Design of business models

Bernd W. Wirtz

Chapter 3 in Business Model Management, 2011, pp 192-214 from Springer

Abstract: Abstract The design of business models has a substantial effect on the development and the success of a company. In this context, different management processes can be identified in literature and two fundamental tendencies of design can be distinguished. On the one hand, the design of business models is observed in the context of the formation of a company, where the focus is on the planning process in particular. On the other hand, the (re-)design of an existing business model is examined in the context of an existing company. The (re-)design of existing business models is explained in detail in section 6 (adaption and modification of business models). Therefore, this section focuses on the design of new business models.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_11

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