Adaptation and modification of business models

Bernd W. Wirtz

Chapter 6 in Business Model Management, 2011, pp 241-256 from Springer

Abstract: Abstract Business modification is an essential part of the classical organization and strategy theory for long-term success. Since it is also important in the business model context this chapter deals with business model change. In the following section, three superordinate drivers which could initiate a change in the business model will be described. Additionally, the question of what specific processes need to be implemented by a business in order to guarantee the success of business model change will be dealt with.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_14

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