Controlling business models

Bernd W. Wirtz

Chapter 7 in Business Model Management, 2011, pp 257-266 from Springer

Abstract: Abstract The starting point for the conception of business model controlling can be chosen after the generation and securing of competitive advantage, which is the superordinate goal of a business model. For this reason, the essential task of business model controlling is to secure this goal by using planning and controlling tools.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_15

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