Introduction

Bernd W. Wirtz

Chapter 1 in Business Model Management, 2011, pp 269-270 from Springer

Abstract: Abstract A business model helps to sustain a company’s competitive advantage. Therefore, a business model is understood first and foremost as a practiceoriented concept that describes and manages all relevant corporate activities. Having established a basic understanding of business models and business model management, this chapter deals with applying business models within the scope of business activities. For this reason, one business model in each of the following fields is discussed: E-business, financial services, the automobile industry and media.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6566-0_16

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DOI: 10.1007/978-3-8349-6566-0_16

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