Automotive business model

Bernd W. Wirtz

Chapter 4 in Business Model Management, 2011, pp 293-305 from Springer

Abstract: Abstract The Wolfsburg-based Volkswagen Group is Europe’s largest automobile manufacturer and one of the leading car manufacturers worldwide. Today, the corporation’s portfolio consists of nine brands from seven European countries as well as various service companies, particularly in the sectors of financial and insurance services. Nowadays the Volkswagen Group offers its vehicles in more than 150 countries.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_19

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