Media business model

Bernd W. Wirtz

Chapter 5 in Business Model Management, 2011, pp 306-317 from Springer

Abstract: Abstract The News Corporation (News Corp.) is one of the world’s largest media conglomerates. The internationally active company employs approximately 64,000 people and is listed on New York’s, London’s and also on Australia’s stock exchange. Rupert Murdoch, the founder, chairman and chief executive officer of News Corporation, started his career in the newspaper industry. He created a business empire worth billions by expanding business fields and applying a targeted internationalization strategy.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_20

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