Introduction

Bernd W. Wirtz

Chapter 1 in Business Model Management, 2011, pp 75-76 from Springer

Abstract: Abstract The structure of a business model is particularly dependent on the contributing partial models. The connections between the partial models and relevant actors thereby shape every company’s unique business model. In order to be able to use business models as an integrated management tool, it is essential to develop an understanding of this structure.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_5

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