Structure of value creation in business models

Bernd W. Wirtz

Chapter 2 in Business Model Management, 2011, pp 77-109 from Springer

Abstract: Abstract A central component of business models is their value creation logic. This describes how value is generated within a company by certain processes. Against this background, relevant structures and relationships between different approaches of value creation logic will now be described. The architecture of the company as a network for value creation and value relationships, denoted here as the value constellation, will be emphasized. The value creation model of the value constellation explains the generation of value, describing it as a parallel and bidirectional network process.

Date: 2011
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DOI: 10.1007/978-3-8349-6566-0_6

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