Introduction

Bernd W. Wirtz

Chapter 1 in Business Model Management, 2011, pp 183-184 from Springer

Abstract: Abstract As an integrated and comprehensive management concept, business models an help a company in many areas to optimize the elements relevant for fulfilling service commitments. This management tool can be used in all corporate activities, which consistently allows for the achievement of a sustainable competitive advantage. In the context of business model management, an ideal-type, five-step process can be observed to reveal all relevant aspects.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6566-0_9

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DOI: 10.1007/978-3-8349-6566-0_9

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