Zusammenfassung und Ausblick

Gerhard Raab, Oliver Gernsheimer and Maik Schindler

Chapter 6 in Neuromarketing, 2013, pp 337-339 from Springer

Abstract: Zusammenfassung Dieses Buch hat sich weitgehend auf die Nutzung der Erkenntnisse des Neuromarketing im Bereich des Markenmanagement konzentriert.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6723-7_6

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DOI: 10.1007/978-3-8349-6723-7_6

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