Cross-Industry Innovation: Process and Success Factors

Marco Zeschky and Oliver Gassmann

A chapter in Handbuch Technologie- und Innovationsmanagement, 2011, pp 361-378 from Springer

Abstract: Zusammenfassung The successful development of product innovation depends on the interplay of several factors on the firm, business unit, and individual level. Although individual creativity is a vital precondition for innovation, the best ideas have no chance to survive when supporting structures and processes on the superordinate levels are absent. Today, successful companies have implemented an innovation organization consisting of a clearly defined innovation strategy, an innovation process with stages and gates in which initial ideas are continuously redefined and improved, as well as organizational units which are in charge of pursuing either incremental or radical innovation. In short, innovation is no longer left to happenstance but is subject to clear strategies and structures.

Date: 2011
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DOI: 10.1007/978-3-8349-6746-6_19

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