Managing consumer’s experiences: Design as a solution for transformation

Tore Kristensen and Dóra Horváth
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Tore Kristensen: Copenhagen Business School
Dóra Horváth: Corvinus University Budapest

Chapter 10 in Diversity in European Marketing, 2012, pp 219-233 from Springer

Abstract: Abstract In our article we present an unusual case study in the sense that we don’t present a single corporate case, but we present you a new notion, transformation economy – its characteristics: creative elements, domain and field, furthermore we show where transformations may take place: in person, physical environments, organizations and technology.

Keywords: Experience Economy; Transformation Economy; Creative Industry; Creative Individual; Creative Class (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6976-7_10

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DOI: 10.1007/978-3-8349-6976-7_10

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