Growing with the Wind: The Case of Vestas

Rolf Wüstenhagen
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Rolf Wüstenhagen: University of St. Gallen

Chapter 12 in Diversity in European Marketing, 2012, pp 253-272 from Springer

Abstract: Abstract Countries around the world have increasingly become aware of the challenges of climate change and global warming. The Intergovernmental Panel on Climate Change (IPCC) has provided clear scientific evidence that the concentration of greenhouse gases, such as carbon dioxide (CO2), is much higher today than ever before in the last 600,000 years (see Exhibit 12.1). As a conclusion, IPCC estimates that the level of global CO2-emissions needs to be reduced by 80% before 2050 in order to avoid dangerous changes in the earth’s atmosphere.

Keywords: Wind Turbine; Wind Power; Wind Energy; Wind Power Capacity; Wind Industry (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6976-7_12

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DOI: 10.1007/978-3-8349-6976-7_12

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