Fighting social isolation through a user-friendly mobile phone: Bazile Telecom

Raphaëlle Lambert-Pandraud and Yves Morel
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Raphaëlle Lambert-Pandraud: ESCP Europe
Yves Morel: CEO and founder of Bazile Telecom

Chapter 2 in Diversity in European Marketing, 2012, pp 57-75 from Springer

Abstract: Abstract Today, industrialized countries face the long-term aging of their population. The over-65s may account for 20% of the European population by 2020, and the over-75s comprise the fastest growing age group.

Keywords: Mobile Phone; Call Center; Mobile Operator; High Tech Product; Retirement Home (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-8349-6976-7_2

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