Nostalgic Branding in Central Europe

Petr Král
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Petr Král: University of Economics Prague

Chapter 5 in Diversity in European Marketing, 2012, pp 113-130 from Springer

Abstract: Abstract Kofola once was a response of the Czechoslovak centrally planned economy to the increasing popularity of Coca-Cola and Pepsi. The history of the brand dates back to 1962 when the national pharmaceutical company Galena Opava started to distribute Kofo-syrup to producers of non-alcoholic beverages in former Czechoslovakia. The Kofo-syrup was used as a key ingredient for the Kofola drink. Since the 1960 s, Kofola has been gaining popularity all over the country with various producers producing the drink.

Keywords: Brand Equity; Brand Awareness; National Brand; Local Brand; International Brand (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6976-7_5

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DOI: 10.1007/978-3-8349-6976-7_5

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