Diversity in European Retailing

Thomas Rudolph and Jan Niklas Meise
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Thomas Rudolph: Institute of Retail Management at the University of St.Gallen,
Jan Niklas Meise: Institute of Retail Management at the University of St.Gallen,

Chapter 6 in Diversity in European Marketing, 2012, pp 131-154 from Springer

Abstract: Abstract The Romanian market entry marks yet another step in the internationalization of the German discount icon Aldi, who started venturing outside its home market in 1967 and to date generates almost half of its revenue abroad, with Europe accounting for the majority of this percentage (Planet Retail 2008). This is particularly remarkable as the European retail market and especially food retailing are very diverse and face retailers with countless challenges in their striving for European cross-border expansions (de Mooij and Hofstede 2002). Consumer preferences vary considerably across Europe and it is even hard for local stores to keep up with ever-changing and highly fragmented consumer tastes and needs.

Keywords: Business Model; Food Retailing; Private Label; Shopping Experience; Grocery Retailer (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-8349-6976-7_6

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