The Consumer as a Co-Producer and Prosumer: Convenience Food Marketing

Sigurd V. Troye, Magne Supphellen and Alexander Jakubanecs
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Sigurd V. Troye: NHH Norwegian School of Economics
Magne Supphellen: NHH Norwegian School of Economics
Alexander Jakubanecs: Institute of Economics and Business Administration

Chapter 8 in Diversity in European Marketing, 2012, pp 179-192 from Springer

Abstract: Abstract The history of the Toro brand and Rieber and Son can be traced back to 1839 when Paul Gottlieb Rieber founded a vinegar factory in Bergen, Norway. Since then, the Rieber and Son group has grown into a major food corporation nationally and internationally. The company now owns 25 brands, employs 1 200 employees in Norway and 2 400 internationally with manufacturing facilities in Norway, Sweden, the Netherlands, Poland, the Czech Republic and Russia.

Keywords: Brand Equity; Mass Customization; Fast Food Restaurant; Coco Milk; Convenience Food (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6976-7_8

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DOI: 10.1007/978-3-8349-6976-7_8

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