How companies organize their European Business: The Role of Regional Headquarters

Bodo B. Schlegelmilch and Björn Ambos
Additional contact information
Bodo B. Schlegelmilch: WU Vienna University of Economics and Business
Björn Ambos: WU Vienna University of Economics and Business

Chapter 9 in Diversity in European Marketing, 2012, pp 195-218 from Springer

Abstract: Abstract The Adidas example illustrates that regional offices (or regional headquarters) are not uniformly welcome. Indeed, some companies have abandoned regional headquarters all together. In contrast, companies like Citibank see the issue rather differently.

Keywords: Regional Strategy; Harvard Business Review; Strategic Management Journal; International Business Study; Home Region (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-6976-7_9

Ordering information: This item can be ordered from
http://www.springer.com/9783834969767

DOI: 10.1007/978-3-8349-6976-7_9

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().