Analysis of the Asian cruise industry and its future implementation

Heung Michael Kwag and Eungyu Lee
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Heung Michael Kwag: Boston University
Eungyu Lee: Boston University

Chapter 3.0 in Cruise Sector Growth, 2009, pp 17-29 from Springer

Abstract: Abstract This study reviews the growth and development of the Asian cruise industry and its economic impact in conjunction with the global tourism and cruise business trends. The Asia Pacific region has been the fastest growing tourism region in the world due to an increase in disposable income, a longer vacation time, and an easing of travel regulations. As the Asian propensity to take a cruise as a vacation alternative rises, the cruise industry becomes a significant part of the tourism industry. The study finds that the Asian cruise industry’s future growth will be unprecedented with the implementation of effective marketing and sales promotion strategies to new emerging demographics.

Keywords: Asian Market; Global Tourism; Industry Life Cycle; North American Market; Tourism Receipt (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-8346-6_2

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DOI: 10.1007/978-3-8349-8346-6_2

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