Conclusion and outlook

Holger Dannenberg and Dirk Zupancic

Chapter 16 in Excellence in Sales, 2009, pp 225-225 from Springer

Abstract: Abstract We are convinced – and have stressed this repeatedly in this book – that sales is not merely a channel to the customer. Once company sales and customer management have been correctly established they become competitive weapons. Moreover:

Date: 2009
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DOI: 10.1007/978-3-8349-8782-2_16

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